Sales - Cameras & Lighting -   - Or visit rental here: Hasselblad Rental

Come and try the latest Hasselblad cameras, lenses and accessories, including the NEW X1D MKII, the H6D-100c and H6D-50C - the epitomy of excellence.  We can arrange to visit you for a demonstration, anywhere in the UK, to help you find the camera that best suits your requirements.

NEW X1D II 50C Updated 50mp mirrorless camera now available to order - DEMO MODEL NOW IN STOCK  

X1D II EVENT - come to Pro Centre's Shoreditch showroom on Tuesday 19th November to give the new camera a go - we'll have experts from Hasselblad on-hand to demonstrate the camera and software Bring you current Hasselbald H or X system kit for a free sensor clean and firmware upgrade (max 2 per customer)

NEW XCD 35-75mm f3.5-4.5 zoom now available to order

NEW 21mm f4, 65mm f2.8, 80mm f1.9, 120mm f3.5 macro & 135mm f2.8 XCD lenses now in stock to buy, hire or try-before-you-buy

NEW 907X Special Edition (907X body and CFV II 50c back, in matt black with 'On the Mooon Since 1969' commemorative text) now available to order

Try before you buy - hire the item you're considering and we will refund a day's rental charge if you subsequently buy that item (if over £500 in value) within 30 days of the hire.

We can advise you how best to finance your investment, including leasing options from Azule and Photolease 

Find out more at

Some of the more popular Hasselblad items are shown below, call for further details

   Hasselblad X1D System
   Hasselblad H System Cameras